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Know which AI bets deserve the capital.

For PE sponsors and portfolio boards committing capital to AI.

Before you commit capital to an AI initiative, a Decision Review gives your board the evidence to stop it, redirect it or commit, names who owns the result, and sets the conditions for it to hold in the business. It protects the value-creation plan, and the exit.

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Book a Decision Review

Every function of your business, mapped for AI.

Most boards start with a single Decision Review. When you want the full picture, Ooplah maps every function and ranks where AI scales each one: your AI Opportunity Map, every opportunity across the organisation sized and sequenced. See how we build it

Strategy & leadership
Product & engineering
Go-to-market
Customer lifecycle

Co-pilots, then agents

You don't buy autonomy on day one. AI co-pilots first, then AI brains across your data, then autonomous agents where the work warrants it, each phase gated on data readiness and adoption. A co-pilot can be the right place to stop.

Always in control

Governance scales with control: the more an algorithm decides, the more human oversight and accountability it carries. You hold the decisions that matter.

See how the method works

The areas we investigate

Example map

An illustrative view of the business functions we examine for AI opportunity. The areas, and the depth within each, are drawn from your organisation; no two maps are the same.

Strategy & leadership

  • Vision & goals
  • Planning & review

Product management

  • Discovery & strategy
  • Delivery & lifecycle

Engineering

  • Code & DevOps
  • Quality & reliability

Design & UX

  • Research & discovery
  • Visual & design systems

Marketing & growth

  • Demand generation
  • Brand & experiments

Sales & revenue

  • Lead generation
  • Pipeline & accounts

Customer success

  • Onboarding & adoption
  • Renewal & expansion

Business operations

  • RevOps & tooling
  • Process excellence

People & culture

  • Talent acquisition
  • Performance & culture

Finance

  • Financial operations
  • FP&A & strategy

Data & analytics

  • Data engineering
  • Analytics, BI & ML

AI & automations

  • AI strategy & build
  • Monitoring & ROI

Build AI your people can put to work

How we build

A working tool is only part of the change. We help leaders explain the purpose, involve the people doing the work, and establish the skills, ownership and routines to use it. This is how we run a build.

Make the purpose clear

  • Agree the business result, why it matters and what changes for each team.

Build with your people

  • Design around real work, test it with the people who do it, and treat their concerns as evidence about the design, workload or business case, not resistance to manage.

Make the change stick

  • Equip managers, build the skills, and review real use and the agreed business result before expanding.

What you keep

A board decision memorandum: a clear recommendation, stop, redirect or commit, the evidence it rests on, the accountable owner, and the conditions for the change to hold in the business. Your board decides.

Abstract branded artwork evoking artificial intelligence: glowing network lines and nodes over a dark field. [ 01 ]

The recommendation, and the evidence behind it, so the board sees why, not just what.

[ 02 ]

The accountable owner, and what the affected teams need for the change to hold.

[ 03 ]

What would change the recommendation, and the conditions for reopening it.

Frequently asked

We map the functions of your business, rank where AI can scale each one, and give you an AI Opportunity Map with a phased roadmap, from AI co-pilots to autonomous agents. Then we build it with you, with people in control.

ETS is Ooplah's method connecting an executive decision, bounded delivery where justified, and client-owned capability. It is grounded in doctoral research on Algorithmic Transformation and refined through practitioner design.

Your AI Opportunity Map: every business function assessed, each AI opportunity ranked and sequenced, and a phased roadmap of the co-pilots and agents to build, with the governance to run them.

Tell us about your organisation and where you think AI could help. The first conversation has no fee, report or obligation. Start a conversation.